Bill Express, the bill payment place from GraceKennedy Money Services (GKMS), has issued a novel challenge to Jamaica's tertiary-level students. The company has charged attendees of UWI, UTech and NCU to design the "ultimate BBM Animation" for a chance to win one of six BlackBerry Curve 9320s and share in J$200,000 worth of scholarships.
Sponsorship and Communications Manager at GKMS, Patria-Kaye Aarons, explained the genesis of the challenge. "The creative talents of young people are boundless. So often we get these viral BlackBerry pictures that make us laugh out loud and pass them on to friends and family. The hope is that this competition will not only spark the creative genius of these young people, but also provide a form of viral advertising for our brand."
BlackBerry penetration in Jamaica is one of the highest in the Caribbean. Technology is something that Bill Express has embraced early in the game. The 11-year-old company has been on the cutting edge of technology with both its Bill Express and Bill Express online services. Aarons adds, "As things and times change, we as a company, committed to meeting the needs of our customers, have to be prepared to change with them.
We are all about convenience, and the ultimate in convenience is advertising in your hands at your fingertips. The more we can integrate Bill Express into the lives of our customers; into their communities, on their computers, on their mobile phones, the better we will be able to serve them and, at the same time, achieve our business objectives.
Entries will be assessed on five criteria:
- Use of the Bill Express logo
- Facebook votes
- The viral potential of the video
- The emotional impact of the video
- The complexity of the animation
The competition will run for the month of November and students will be required to send submissions to firstname.lastname@example.org by Friday, November 30.