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Questions on Profile Two (part III)
Yvonne
Harvey, Contributor
THIS
WEEK, we will continue with our questions
on profile two, production and markting.
The questions being used are taken
from CXC (General) paper May/June
1999, questions six and seven. Let
us start with question six:
(a)
Classify three types of productive
activities. (3 mks)
(b)
Identify three types of productive
activities that are carried out in
the Caribbean and list the country
in which each is carried out. (6
mks)
(c)
(i) State five factors which determine
the location of an industry. (5
mks)
(ii)
Discuss three economic and social
implications of technological developement.
(6 mks)
Total:
20 mks
DISCUSSION
AND GUIDELINE ANSWER
(a)
There are four types of productive
activities: extraction, construction,
manufacturing and service activities.
Any three of the four can be used
for the answer.
(b)
A number of activities and countries
can be used for this answer. Consider
the following:
| Agriculture |
Jamaica |
| Fishing |
Barbados
|
| Mining |
Guyana |
| Construction |
Trinidad
|
| Manufacturing
|
Trinidad |
| Transport |
St.
Lucia |
| Tourism |
Jamaica
|
| Communication |
Barbados |
You
should note that other activities
and countries may be considered,
however, you should identify three
different productive activities
and the countries in which the
activities are observed.
(c)
(i) The factors that influence the
location of industry include: land,
nearness to markets, nearness to raw
materials, nearness to a suitable
labour supply, nearness to power,
climate, infrastructure and the government.
(ii)
The economic and social implications
of technological development include:
increased output, improved standard
of living or quality of life, greater
speed in producing, improved quality
of production, structural unemploy-ment,
physical impairment and stress and
alienation.
Note
that the points discussed can be economic
or social in nature and may also be
positive or negative. Each implication
must be discussed, not listed, for
full marks.
Now
for the second and final question
for this lesson.
(a)
Differentiate between the terms 'market'
and 'marketing'. (2 mks)
(b)
List four marketing activities.
(4 mks)
(c)
Identify four factors influencing
the behaviour of consumers in their
choice of local hamburgers over foreign
hamburgers. (8 mks)
(d)
Discuss three methods a local business
may use to promote local hamburgers.
(6 mks)
Total:
20 mks
DISCUSSION
AND GUIDELINE ANSWER
(a)
A market refers to a situation in
which buyers and sellers are in contact
for the purpose of buying and selling
goods and services. Marketing, on
the other hand, refers to everything
that is done to get goods and services
to the right people at the right time
and priced in the most efficient manner,
while making a profit.
(b)
Any four marketing activities can
be listed.
Included
are: market research, advertising,
sales promotion, branding, distribution,
sales, pricing; public relations,
research and development, marketing
mix, etc.
(c)
Taste, tradition, quality, price,
brand loyalty, income, knowledge of
the owners, convenience, the way the
good is advertised, etc.
(d)
Methods of promotion that can be used
include: advertising, sales promotions,
publicity, public relations and competitive
pricing. Each method should be discussed,
e.g., advertising may increase the
demand for local hamburgers. The business
will sell more and make more profit.
OK
friends, that's it for today. Next
week will be the final lesson on the
questions for profile two. Continue
to revise the information related
to this profile. Bye for now.
*
Yvonne Harvey teaches at Glenmuir
High School.
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