|
The
entrepreneur and entrepreneurship
Yvonne
Harvey, Contributor
It
is so good to be with you all again.
This week, we will begin a new section
of the syllabus: Section 3 - Establishing
a business. This involves the concepts
of entrepreneur and entrepreneurship.
Also, we will consider the role of
the entrepreneur and the characteristics
of the typical entrepreneur.
The
entrepreneur is a human factor of
production whose main functions are
to organise the other factors of production
and bear risks.
The
entrepreneur consciously moves resources
from an area of lower productivity
and lower yield to an area of higher
productivity and higher yields.
The
entrepreneur may also be seen as one
who creates a new business in the
face of risk and uncertainty, for
the purpose of achieving profits,
by identifying opportunities and assembling
the necessary resources to capitalise
on them.
Entrepreneurship
is the process or the act of organising
resources and acceptance of risk and
uncertainty for the purpose of capitalising
on opportunities with the aim of achieving
profit.
Role
of the entrepreneur
1.
Conceptualising: The entrepreneur
must formulate ideas regarding the
type of business and the type of product
that can be put on the market. He
must also think of the size of the
production in order to make a profit.
2.
Planning: This means
that the entrepreneur will consider
the future and what is to be done
in the future with regard to what
has been conceptualised. The entrepreneur
will make short-term as well as long-term
plans. Overall, policies and organisational
structure will have to be worked out.
Planning also includes outlining the
duties of managers and setting targets
to be met, for example, production
and sales targets.3. Accessing funds:
The entrepreneur is responsible for
raising funds or finances before production
begins and whenever the business needs
additional capital for expansion.
This does not mean that the funds
must come from the entrepreneur's
own pocket. Apart from savings, the
entrepreneur can use other sources
of finance, including:
- Borrowing
from friends and relatives
- Attracting
foreign investors
- Acquiring
partners
- Financial
institutions.
4.
Organising: This involves
bringing together the other factors
of production in order to ensure efficiency,
maximum output and maximum profits.
5.
Operating: Once the
entrepreneur has chosen the right
form of ownership, made short-term
and long-term plans and organised
resources, including time and money,
he may begin to operate or run the
business. Operating the business will
involve the functional areas of production,
marketing, finance and personnel.
Operation of the business results
in the production and sale of a good
or service with the view to making
a profit.
6.
Evaluating the performance
of a business: One of the
functions of managers is evaluating.
This is done at the end of the production
process to see if the entire process
has been successful and to see if
the goals of the organisation have
been met. Problems and failures are
reviewed and suggestions are made
and put in place to avoid these in
the future.
7.
Bearing risks: A risk
is a chance. There are two types of
risks: a) insurable and b) non-insurable
risks. It is the responsibility of
the entrepreneur to take out policies
against those risks which can be insured,
for example, the threat of theft,
fire, flooding, etc. Those risks which
cannot be insured against must be
borne on the shoulders of the entrepreneur.
Such risks are referred to as uncertainties,
for example, a sudden change in the
demand for the product. Entrepreneurs
must be willing to take risks or chances
in order to make profits.
8.
Reaping profits or the bearing
of losses: The entrepreneur's
reward for organising the factors
of production and bearing risks is
profit. To gain profit, the entrepreneur
must sell the good or service for
more than it costs him to produce.
That is, average revenue must be greater
than average cost. If he sells for
less than it costs him to produce,
he will make losses. In the long run,
he will leave the industry and go
into one where he can, at least, make
normal profit.
In
some forms of operations by entrepreneurs,
profits and losses are shared, for
example, partnerships. In other forms,
for example, the sole trader, profits
and losses belong to the owner of
the business.
Your
task for this week is to do some research
on what should be the characteristics
of the typical entrepreneur. Write
a few sentences on each characteristic.
Take
care until next week.
|
|
|
Students
get busy during an electrical
class at Bridgeport High School,
recently.
- Anthony Minott/Freelance Photographer
|
Yvonne
Harvey teaches at Glenmuir High School.
|